Even a brand that cares
deserves care.
Hospital beds are complex technology, and at a trade fair people have a few seconds to understand them. For more than ten years I have helped LINET explain what their products do: with ideas, video, animation and a stand people stop at.
A complex product.
A few seconds of attention.
LINET makes beds and solutions for the whole of care: intensive and acute care, children, maternity, long-term care, stretchers and pressure care mattresses. Each product has dozens of functions that shape the care. But a visitor at a fair in Dubai or Riyadh walks the hall and stops at a stand only for a moment.
The task has not changed in ten years: make people understand why the bed matters before they move on to the next stand.
From ideas
to final production.
I am not the supplier of one video. I work out how the product will be told, write scripts and claims, direct the shoots, animate and plan what runs on which screen.
Bed Designer.
A bed of your own.
For Arab Health 2025 I came up with the Bed Designer app. Visitors to the stand designed their own decor for the headboard of a hospital bed on a touch screen: colours, patterns, their own look. Instead of looking at the product, they played with it.
Technology explained
so everyone understands it.
I direct product videos from the concept through intense shooting days to post-production. Animation then shows what a camera cannot: how a sensor works or why a patient is mobilised earlier.
Intro video for the 360° intensive care concept.
Teaser for the live show of the pediatric portfolio.
A drawn story around the children's bed TOM.
One stand,
dozens of videos.
On the LINET stand video runs on many displays at once. I plan what plays when and where, so a visitor sees what matters wherever they stand. My concepts also led to an app that runs the playback on the stand automatically.
Complete video production for the stand.
The Bed Designer app and video content.
I have worked with Tereza on several large and very successful projects. What I appreciate about her is her exceptional creativity, diligence, and highly developed ability to see projects through to a successful conclusion. What got me the most, however, was her ability to immediately orient herself, understand the topic, the company, and its needs, find the right resources, and use them correctly.
Not a one-off job.
Ten years of partnership.
After ten years I know LINET’s products, its people and how a trade fair gets made. We never start from zero with a brief. Every stand builds on the last one and every idea builds on what already works.
So we can go straight to the point: finding a new way to tell a known product, instead of explaining what the company does.
A creative partner
who knows your company.
Ideas, video, animation and trade fair content from someone who stays with you for the next project too. No need to find a new agency every time and explain again what you do.
for what's next.